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Air China Honored "Top 25 Benchmarking Brands of China"

(Correspondent Chen Tao)
It was announced at the first Chinese Brand Festival kick-off on August 8th that Air China Limited was honored with the “China Face Brand Award—Top 25 Benchmarking Brands of China” for the General Evaluation List of Brand China (2006-2007). Air China is also named “Top 10 Best Brands in Chinese Transportation Industry”.

The “Brand China Huapu Award” was established to honor Chinese brands with outstanding performance. “Huapu” means the Face of China and the “Huapu Award” is given to an excellent national brand which represents the state driver image of the People’s Republic of China. During the evaluation process of more than 4 months, Air China stood out among many competitors which shows Air China’s strength as the leading brand in China and the number one brand in the Chinese civil aviation industry.

Facing the complex market competition environment, the Air China employees recognize that a good brand image is quality plus the brand. This means that the inner quality control within the corporation is reflected by the external image. While exploring ways of building brand image, Air China has focused on fostering inner quality control as a key to brand building, which enables the brand to become the core competitive quality driver. In recent years, Air China has been committed to building the international brand image by focusing on strategic positioning of quality, reinforcing service quality, fostering cultural quality and enhancing profitability quality. While adhering to the “Four C Service” philosophy of “Credibility, Convenience, Comfort and Choice”, Air China regards the brand as the key driver for the long term vision of the company. Air China’s brand is diversified with service innovation, guaranteed by safe operations, reinforced by strategic operations, supported by organizational restructuring and promoted by corporate culture. The escalated brand awareness makes Air China ranked among the top 15 airlines in the world in terms of comprehensive strength.